This is a logo design project that I completed for SnapPop Media, a multimedia company in the Bay Area. After meeting with Marie, the CEO of SnapPop Media, and discussing her vision for the logo, my goal was to provide her business with a competitive logo design that would stand out in the respective market space while showcasing their service and personality with minimal design elements. I accomplished this through the use of the Avant Garde typeface which I chose for its classic look yet modern style as well as round bowls inside the type which was perfect to incorporate the camera lens, which represents the service that SnapPop Media provides. The final touch was to add contrast to both the text and the colors, which is displayed through the transition from a light to bold typeface as well as the black and teal color contrast..