This is a logo design project that I completed for SnapPop Media, a multimedia company in the Bay Area. After meeting with Marie, the CEO of SnapPop Media, and discussing her vision for the logo, my goal was to provide her business with a competitive logo design that would stand out in the respective market space while showcasing their service and personality with minimal design elements. I accomplished this through the use of the Avant Garde typeface, which I chose for its classic look and modern style, as well as round bowls inside the type. This element provided a perfect space to incorporate the camera lens into the design, visually representing the service that SnapPop Media provides. The nal touch was to add contrast to both the text and the colors, which is displayed through the transition from a light to bold typeface as well as the black and teal color contrast.