I designed this hanging banner for a national public speaker and business coach based out of Cincinnati, Ohio. Ruth Medlin and I met virtually and discussed a range of business ventures that she is involved in and how I could help promote some of her regular projects. The goal of the banner design is to provide Ruth with a simple yet engaging promotional display intended to catch the attention of passersby at business conventions. I chose to utilize a blue and orange color contrast due to their complementary color profiles while incorporating a bold typeface with Berthold Akzidenz Grotesk to maximize exposure of the message