Alterra Natural is an organic farm co-op that provides healthy homegrown foods, spices, and herbs to their clients while also providing workshops on horticulture and sustainable farming and agriculture. The goal of this project was to create a timeless design that captures the values of the company while capturing the attention of the viewer. This was accomplished through the use of earth tone colors that represent nature, type contrast in using the typeface Optima in “Alterra” to a more rustic typeface in High Tide for “natural.”