Alterra Natural is an organic farm co-op that provides healthy homegrown foods, spices, and herbs to their clients while also providing workshops on horticulture and sustainable farming and agriculture. The goal of this project was to create a timeless design that captures the values of the company while engaging the attention of the viewer. This was accomplished through the use of earth tone colors that represent the natural aspect of the company, and also through type contrast in using the more rigid typeface Optima for “Alterra” and a more rustic typeface with High Tide for “natural.”