The owner of Monaco Jewelers reached out to me prior to the grand opening of the business to discuss logo design concepts. Following our initial meeting I began creating logo proofs with the theme of luxury, jewels, and royalty. The final logo displays a simplified, single color design that captures the essence of the high end products and services provided by Monaco Jewelers. The graphic element in the logo is a crown, which evolved from a hand drawn concept from the business owner which I transferred into digital format and adjusted for symmetry and balance. The chosen typeface is Euphemia, which has a solid, modern look that brings a stable yet delicate quality to the logo that well represents the company.