Leslie reached out to me to help with some re-branding and marketing materials for her fitness coach services as well as the gym that she would soon be opening in the area. Leslie had some ideas of using an elephant and/or lion graphic in her logo while also incorporating shapes and symbols from her Polynesian culture. I researched the culture and symbolism associated with it and designed a logo that captures all of the elements that Leslie requested while representing her heritage as well. The dominant typeface displayed in her name is Univers while the handwritten style font is called Run Wild and provided a nice contrast between the two. The logo, business card, and signage are all branded with the same typeface, colors, and graphic elements.