I reached out to Brandon McCloskey a few years ago to help me set up a website for my business. Since our initial meeting we have worked together to assist each other in our success. The goal in creating this business card, which went along with a tri-fold brochure and direct mail postcard, was to provide Brandon with an update to his brand and market both of his concurrent design and hosting businesses. This began with the design of a hybrid logo, which combined the logo for his web design business with a logo that I had designed for his web hosting services. The typeface that I chose to utilize throughout Brandon’s marketing material is Franklin Gothic which, on this business card, displays a bold, sans serif design that lends well to the stability that Brandon provides to his clients along with a color scheme that compliments those used in his logos, as well as in the tech sector in general.